The trailer of Indus Blues of award-winning director Jawad Sharif has just been released and we can’t help but try hard curbing our enthusiasm about it. This trailer totally showcases what seems to be a world class film. And this seemingly exaggerating statement is actually backed up by the fact that the film has already been acknowledged critically by international film festivals.
“Indus Blues” is truly creating some buzz all over the internet and social media in Pakistan. The good news is that the trailer of Indus Blues has been received with overwhelmingly positive feedback from the general audiences and industry peers alike. Just about every other person is congratulating film director Jawad Sharif and team on choosing such a sensitive subject to make his film, one which badly needed to be highlighted.
The film features folk stars right out of Coke Studio like Mai Dhai, Arieb Azhar and Saif Samejo. It also features some of the most talented folk artists that barely get an audience on mainstream national TV and who play instruments, that frankly, even we had not heard about before visiting the website of the film. But hey, that is the entire point of this exciting new film and we expect much better things from it reading its synopsis and about the featured cast.
One of the reasons for reaching this remarkable figure has been Indus Blues team appearances on the mainstream electronic media and their social media channels. They have now appeared on BBC Urdu, Geo News Network, Dawn News, and Hum News to name a few. They have also been featured in international media and on Scroll.in from across the border.
Indus Blues has won the Grand Jury Prize for best feature documentary at Guam International Film Festival 2018 has particularly been instrumental in sending across a strong message. This was a clear sign that Jawad Sharif’s work was backed up well by creative gravitas and substance. He has also won several international awards for his film “K2 & the Invisible Footmen,” which has screened in film festivals around the world.
Obviously, nobody beats how Sharmeen Obaid-Chinoy has represented Pakistani filmmaking to the world. But efforts such as Indus Blues could actually start a whole new beginning for brilliant Pakistani filmmakers who would touch on underappreciated and neglected subject matters.
This is only possible if passionate and sensitive filmmakers such as Jawad come forward and select subject matters such as the revival of folk music in Pakistan. We congratulate the makers of Indus Blues for their effort.
Indus Blues aims to highlight the plight of folk artists and their disappearing musical instruments as well as to support them all over Pakistan. This film is produced by the Foundation of Arts, Culture and Education (FACE) in association with Bipolar Films.