Credits : Tv one

There were even talks of it first coming out as a feature film, soon-after to be released as a drama, much like the feature film Bin-Roye.

Ghughi from the word-go was an ambitious project for TV One. Having shot in the interiors of Punjab for several months, the makers didn’t spare any cost to make it look grand.

I feel so overwhelmed to finally present the exhilarating first look of the extremely ambitious & highly anticipated period play #GHUGHI; designed by the powerhouse #AbdullahHaris. The serial shall be based on Amrita Pritam's despair account of the massacre during the 1947's partition. She vehemently spoke about the violence against women of all cast & creed leading to a total disbelief in the word humanity. Adapted, written & narrated by the exceptionaly gifted #AmnaMufti, directed by the visionary himself #IqbalHussain, this play had been the center of my & my entire team’s attention for over a span of 7 months! #CerealEntertainment presents its Magnum Opus, #GHUGHI! Showcasing the very talented #Amarkhan & yours truly the play aims at depicting an intense romance saga between a Muslim and a Hindu with all their fears, differences, morals & traditions at stake. This immortal tale is not to be missed & will be premiering as a #flagship project ONLY on #TvOne #cerealentertainmentcompany #TvOnePK #adnansiddiqui #akhtarhasnain #amarkhan #amritapritam #pakistanidrama #2018

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The drama is based on Amrita Pritam’s novel Pinjar, written by Amna Mufti- well known for her famous “Ulu barae Farokht” and “Mol”.

The characters were hard–if compared to what we normally see. But surprisingly enough, the actors have successfully portrayed them and shown great commitment throughout.

 

It is worth appreciating that Gughi gave a grand opportunity to relatively new talents this time; namely Amar khan, Hamza Firdous, Harris Waheed. With their brilliance in craft, they delivered a depth of performance which was vital for its success.

The project apparently looked well-rounded and something extra-ordinary from the boring Saas-Bahu serials. Iqbal Hussain who we all remember from “Sita Bhagri” and “Nazar-e-bad” has done absolute justice to the story by creating an overall visual poetry.

 

Massive sets to flamboyant costumes, there is no doubt that Iqbal Hussain has taken care of minute detail, and that’s worth an applause.

Although there could be an endless praise for the efforts of the whole team, there have been few short-comings due to which Ghughi has almost missed the mark. The story could only have been loosely adapted, with new twists and turns, a fresh ending while fleshing out other characters from the original story. This would have added that intrigue element and a fresher take.

Gughi being one of its great many projects, TV one has always supported, produced non-conventional subjects but what’s keeping them from reaching the wider audience is in the question: “reach”.

 

 

As per our research, there are many areas where TV One is not made available on the cable networks. This itself is a big let-down: if you don’t have spectators, how can you create any impact on viewership for the subjects you believe in? Gughi being one of major

projects has also suffered a set-back in terms of reaching out the audience it deserved to have.

 

The strategy in putting together a project like Ghughi might be a calculated risk but less of a failure because it has gotten praise across the industry. Failure comes when no effort is made and lessons come when effort is made but the outcomes are a bit different. In Ghughi’s case, if nothing else, we can see a new vision of better content and direction for the future of industry!

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